real people.real customers.your brand.
I plan and run in person sampling sessions and brand ambassador activations, from a single weekend pop up to a rolling schedule, and we're the one on the floor making it happen.
A bit about me
Why I do what I do
I got into sampling almost by accident. I was a uni student doing the classic: applying for job after job and getting nowhere. Then a family friend needed a hand with a sampling session at Whole Foods. I said yes, took a photo and posted it on LinkedIn, and that's where it started. That's when I spotted a gap: the industry felt dominated by big agencies, when what brands really needed was people who genuinely cared about what they were sampling. Since then I've built up clients through LinkedIn, Instagram, and most of all in person: from a single sampling session to full trade shows, meeting so many brilliant people and brands along the way. I love talking to people, discovering new food, drink and skincare brands, and staying on top of what's coming next. It's not always you meet someone who genuinely loves what they do, but I adore what I do, and that's exactly the energy I bring to every session I run.
What we take off your plate
Sampling and activations only work when the person on the ground is prepared, on brand, and easy to work with. From the first brief through to the report back, I handle sampling sessions, extra coverage when a job needs it, and full event or retail activation setup, end to end.
Where we fit in
We're London based, and most sessions sit in a few categories such as:
New category?
If your brand doesn't fit neatly into one of these, that's fine: the briefing process is the same wherever the product needs a human hand behind it.
Get in touch and we'll figure out the right format together.
Brands worked with
A few of the brands I've sampled and activated for.
Spaces worked in
A few of the stores I've run sampling sessions and activations in.
Let's plan your session
Tell me about the product, the timing, and where you'd like to be seen. I'll come back with a plan and a quote.
Already working with me?
If we've worked together before, you can book your next session here, no need to go through the enquiry form again. See who in the team is free and request the day that suits you.
Want to work sampling & BA jobs?
I occasionally bring on reliable sampling and brand ambassador staff for bigger jobs or busy weeks. Roles are shared as they come up, first come, first served.
- Flexible: pick up jobs that fit around your schedule.
- Briefed properly: you'll always know the product, the pitch, and the plan before you arrive.
- Fair terms: a straightforward agreement covering pay, scope, and expectations on both sides.
Ready to apply? Fill out a short form and attach your CV.
Apply to join →